Pineapple, formerly CLC Network, was founded by mortgage industry gurus who wanted to make change in the antiquated, old-school market. With a focus on people and technology, CLC Network had made great strides, however with an upcoming financing round and the goal to be a nationally recognized brand, they wanted to shake things up.
Connecting to the leadership team’s core differentiators and reason to believe in the business, we dove deep into competitors and inspiration in adjacent industries, carving out a brand name, identity, and personality that captures what the CLC team had worked so hard to achieve. With the name change to Pineapple, the founders felt that they’d finally realized their full personality and were able to continue strong growth in the market. We continued to support the Pineapple team throughout 2021 and 2022 in their brand, creative, go-to-market, social and communications initiatives.