IDC Dermo
IDC has built up a strong presence in Quebec over the last decade, recognized and beloved by it’s consumers for efficacious, effective skincare products. But as growth slowed, they recognized the opportunity to refresh the brand strategy and visual identity, cementing the brand’s position in Quebec and setting its sights on expansion in Canada and internationally.
We approached this mandate with balance, striving to unearth and sharpen authentic, winning tenets of the brand while infusing a dynamism and fresh visual identity that enables connection with new consumers. Core to the project was also evolving the communication around IDC’s Patented Skin Transformation Protocol, ReGen16, a true differentiator vs. the competition. Through a refined and dynamic visual identity and communications strategy, IDC unveiled its new promise to “Expect More From Your Skincare”.
As IDC Dermo unveils its refined look and bold brand promise "Expect More from Your Skincare," August is proud to have partnered in reshaping their brand narrative propelled by a comprehensive brand overhaul, including brand strategy, visual identity, campaign, digital marketing, public relations, and social media.
August is proud to have partnered in reshaping their brand narrative propelled by a comprehensive brand overhaul, including brand strategy, visual identity, campaign, digital marketing, public relations, and social media, and to continue to support the brand in this important phase of growth.
